Blar i forfatter "Wien, Anders Hauge"

Viser treff 1-11 av 11

    • Antecedents and consequences of word of mouth - Consumer evaluation context, individualism, personality and defense of companies 

      Wien, Anders Hauge (Doctoral thesis; Doktorgradsavhandling, 2015-06-03)
      People often share word of mouth (WOM) with their friends, family, and colleagues, and they increasingly also share WOM with strangers through various Internet channels. Since WOM has been found to have an important impact on consumer behavior, businesses worldwide are eager to understand the intricacies of the phenomenon. In particular, businesses are interested in understanding how positive WOM ...

    • Dagligvareshopping – plikt eller fornøyelse? : en studie av dagligvarekunder i Tromsø 

      Nilsen, Fredrik Stellander; Wien, Anders Hauge (Master thesis; Mastergradsoppgave, 2008-06-05)
      Målet med denne studien var å få en forståelse for hva som driver kunder i Tromsø til å handle dagligvarer. Mer konkret gikk vår problemstilling ut på å identifisere motiver og følelser for dagligvareshopping, for deretter å bruke disse i en segmenteringsanalyse av dagligvarekunder. Studien tok utgangspunkt i sentrale motivasjonsteorier innen shopping. I et forsøk på å utvide den eksisterende teorien ...

    • Evoking premiumness: How color-product congruency influences premium evaluations 

      Lyons, Sarah Joy; Wien, Anders Hauge (Journal article; Tidsskriftartikkel; Peer reviewed, 2017-10-13)
      Green is commonly used in marketing to evoke utilitarian and environmental cues, whereas red is regularly found on food logos to induce arousal and excitement. This paper investigates how these colors may contribute to consumer evaluations of premiumness through congruence and incongruence between the marketing message and color on product packages. The literature suggests that, although congruence ...

    • A framework for categorizing social media posts 

      Tafesse, Wondwesen; Wien, Anders Hauge (Journal article; Tidsskriftartikkel; Peer reviewed, 2017-03-10)
      Abstract: Brand posts are concise and recurrent updates created by brands and sent out to their followers on social media. Brand posts play a crucial linking role by connecting brands to their customers and fans on a daily basis. Brand posts represent a rich form of communication that convey various brand meaning and experiences using multiple media formats. Despite this, however, brand posts ...

    • Guilt-free pleasures: how premium and luxury influence regret 

      Lyons, Sarah Joy; Wien, Anders Hauge; Altintzoglou, Themistoklis (Journal article; Tidsskriftsartikkel, 2019)
      <p><i>Purpose</i>: The purpose of this study was to investigate how a consumer’s intention to purchase a premium or luxury product influences the anticipated regret and guilt.</p> <p><i>Design/methodology/approach</i>: A 2 × 2 × 2 between-subjects design (label: premium versus luxury × prior event: success versus failure × product type: hedonic versus utilitarian) on guilt and regret was ...

    • Influence of human versus AI recommenders: The roles of product type and cognitive processes 

      Wien, Anders Hauge; Peluso, Alessandro (Journal article; Tidsskriftartikkel; Peer reviewed, 2021-08-16)
      Previous research suggests that consumers would listen more to product recommendations from other consumers (human recommenders) than from systems based on artificial intelligence (AI recommenders). We hypothesize that this might depend on the type of product being recommended, and propose an underlying process driving this effect. Three experiments show that, for hedonic products (but not for ...

    • Merkeambassadører - Ditt sikreste kort i sosiale medier 

      Wien, Anders Hauge (Journal article; Tidsskriftartikkel, 2012)
      Inntoget av sosiale medier har gjort vareprat til en stadig viktigere metode for markedsføring. Du må dermed planlegge hvordan du skal få fornøyde kunder til å skryte av din bedrift.

    • Preference for local food as a matter of helping behaviour: Insights from Norway 

      Skallerud, Kåre; Wien, Anders Hauge (Journal article; Tidsskriftartikkel; Peer reviewed, 2019-03-02)
      Consumption of local food is a fast-growing trend supported by local food advocates and governments. This trend has also captured the interest of researchers. The present study draws from the foundational principles of the theoretical perspective of helping behaviour with a view to enhancing the understanding of why people buy local food. This article tests a conceptual framework with proposed ...

    • Producing word of mouth – a matter of self-confidence? Investigating a dual effect of consumer self-confidence on WOM 

      Wien, Anders Hauge; Olsen, Svein Ottar (Journal article; Tidsskriftartikkel; Peer reviewed, 2017-03-28)
      Several researchers emphasize the importance of consumer self-confidence in the production of word of mouth (WOM). However, most focus has been on consumer self-confidence as a positive WOM predictor, and a possible negative relationship between consumer self-confidence and WOM remains largely unexplained. Here, we aimed to elucidate the possibility of both a positive and a negative effect of ...

    • The role of identity and gender in seafood cooking skills 

      Wien, Anders Hauge; Alm, Siril; Altintzoglou, Themistoklis (Journal article; Tidsskriftartikkel; Peer reviewed, 2020-11-16)
      <i>Purpose</i> - The purpose of this study was to explore whether consumers' confidence in cooking skills related to seafood differed across genders, and if such difference could be explained by the identity-relevance of seafood cooking for men.<p> <p><i>Design/methodology/approach</i> - Survey data was collected from a balanced sample of 515 Norwegian consumers.<p> <p><i>Findings</i> - The ...

    • Self-presentation via electronic word of mouth - a reflective or impulsive activity? 

      Wien, Anders Hauge (Journal article; Tidsskriftartikkel; Peer reviewed, 2019-08-12)
      <i>Purpose</i> - Previous research suggests that self-presentation causes people to have a reflective tendency to produce electronic word-of-mouth (eWOM). Drawing on the theory of the reflective-impulsive model (RIM), this paper aims to examine whether self-presentation also could motivate an impulsive tendency to produce eWOM. Self-monitoring is suggested as a possible moderator in the relationship ...